Every so often, David Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on. In the smallest doll, he would place a piece of paper that read: “If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants.”
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