Saving The CMO
March 31, 20084 min
Chief Marketing Officers have a shorter tenure than NFL Coaches. In fact, as you can see by the chart, they barely get beyond two years before they are gone.
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March 2008 - Branding Strategy Insider
Protecting Your Brand: Trade Dress
March 30, 20082 min
Trade dress is a second form of legal protection for a brand – Trademarks being the first.
David Ogilvy Campaign Commandments
March 29, 20082 min
Legendary ad man David Ogilvy left marketers with these eleven timeless campaign commandments:
Branding And Trademark Law
March 28, 20084 min
While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand.
Product Creation: Sacrifice To Win
March 27, 20083 min
For many years, I’ve been writing about sacrifice. In other words, to get something, you have to give something up.