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Archive for March, 2008

Chief Marketing Officer

Saving The CMO

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Chief Marketing Officer CMO Position

Chief Marketing Officers have a shorter tenure than NFL Coaches. In fact, as you can see by the chart, they barely get beyond two years before they are gone.

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Brand Protection

Protecting Your Brand: Trade Dress

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Trade dress is a second form of legal protection for a brand – Trademarks being the first. 

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Advertising

David Ogilvy Campaign Commandments

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David Ogilvy Branding Strategy Insider

Legendary ad man David Ogilvy left marketers with these eleven timeless campaign commandments:

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Brand Protection

Branding And Trademark Law

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Branding And Trademark Law

While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand.

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Brand Launch

Product Creation: Sacrifice To Win

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Product Creation: Sacrifice To Win

For many years, I’ve been writing about sacrifice. In other words, to get something, you have to give something up.

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