avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Management Branding Basics Derrick Daye

Key Brand Management Considerations

by

What are the most important considerations in brand management?

•    Deeply understand the target customer
•    Promise one or two benefits that are unique, compelling and believable
•    Capture your brand’s promise in a tagline or slogan
•    Aggressively build awareness
•    Deliver on the brand promise at each point of customer contact
•    Market to your employees first – turn them into brand champions
•    Present your brand’s identity accurately and consistently

Sponsored ByThe Brand Positioning Workshop

Recommend this story

Subscribe, Follow and Stay Connected to BSI

Submit

Leave a Reply

Submit your comment

More posts in Brand Management Branding Basics Derrick Daye

Key Brand Management Considerations

When Brand Management Is At Its Best

The Importance of Focus & Differentiation

Why Brand Management Is Essential

Brand Management: The Most Important Tasks

Building Winning Brands

Branding: The Simple Truth