The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage.
What are the most important considerations in brand management?
• Deeply understand the target customer
• Promise one or two benefits that are unique, compelling and believable
• Capture your brand’s promise in a tagline or slogan
• Aggressively build awareness
• Deliver on the brand promise at each point of customer contact
• Market to your employees first – turn them into brand champions
• Present your brand’s identity accurately and consistently
Sponsored By: The Brand Positioning Workshop