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« Recession Marketing | Main | Great Moments In Copywriting: Ogilvy And The Beggar »
January 16, 2008
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Getting to the core essence of a brand in three words is a great discipline. I wonder how many CEO's would completely miss the point and proclaim: 'maximising shareholder value'?. However, I feel that up to five words is required to express the unique nature of a specific brand.
Posted by: Ray Algar | January 16, 2008 at 04:33 PM
What are some good example answers to this question? Do you see a distinction between your product and your brand? I certainly see a distinction between product and commodity. But do you think product/brand go hand in hand?
Posted by: Ryan Gerardi | January 17, 2008 at 11:16 AM