As you move forward in building your brand, keep these points in mind:
• The goal of brand equity building is to move consumers from brand awareness to brand insistence.
• Awareness, relevant differentiation, emotional connection, value, and accessibility drive brand insistence.
• Creating awareness is the first step in building a strong brand.
• Strive to maximize brand impressions and accessibility.
• Overexposing a brand will accelerate its death.
The Blake Project Can Help: Gain A Competitive Advantage Via Brand Equity Measurement.
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education
2 comments
Jeffry Pilcher
January 3, 2008 at 10:26 pm
Are these five successive steps, or just five separate essential elements?
Andy
January 4, 2008 at 9:50 am
What do you mean by this?
Overexposing a brand will accelerate its death.
Could you drill deeper?
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