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Derrick Daye Did You Know? Neuromarketing

Branding Facts

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Well-known brands activate positive emotional responses in our brains. — Researchers used functional magnetic resonance imaging (fMRI) to study areas of the brain affected by visual stimuli associated with strong and weak brands. — "Brain branding" is an interdisciplinary approach to improve understanding of how the mind perceives and processes brands.

Source: Radiological Society of North America

Sponsored By: Brand Aid

 

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