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Derrick Daye
Managing Partner
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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- Time For Brand Marketers To Lead A Comeback
- When To Reposition Your Brand
- How To Transform An Under-Performing Brand
- Logo Design Requirements
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Recognition
« Great Moments In PSA's: Keep America Beautiful | Main | Changing Minds: The Great Resistance »
November 11, 2007
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BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
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The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download Brand Education Topics.pdf (675.2K)
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