Great Moments In Social Responsibility: Newman’s Own

Derrick DayeOctober 5, 20071 min

When the idea came up, (Newman’s Own) I said, “Are you crazy? Stick my face on the label of salad dressing?” And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community? ~ Paul Newman

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