Just when you think that marketers have exhausted all advertising media, someone comes up with a new one. Ben Rogovy, a Seattle entrepreneur is employing panhandlers to advertise his web site, Pokerfacebook.com, in exchange for an undisclosed amount of food, water and cash. All the panhandlers have to do is hold up a sign featuring the advertised web site address. Since employing bumvertising (a term Mr. Rogovy has trademarked), hits on his website have increased from hundreds a day to thousands a day. The publicity associated with the unorthodox approach can’t be hurting his business either.
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