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  • Derrick Daye
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    Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

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    Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.

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« Of Executives and Common Sense | Main | Marketing Excellence Formula »

September 29, 2007

Great Moments in Naming: Exxon

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two X's in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'

Source: Alan Fletcher, The Art Of Looking Sideways

Sponsored By: Brand Aid

Posted by Derrick Daye, The Blake Project in Derrick Daye, Great Moments |

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Comments

James Seay

Great story...provide more please (-:

Posted by: James Seay | September 29, 2007 at 03:50 PM

Derrick Daye

James,

What you may be interested in is learning more about Raymond Loewy, known as the 'Father of Industrial Design'. More about him and his incredible career can be found here:

www.raymondloewy.com

Derrick

Posted by: Derrick Daye | October 04, 2007 at 12:59 AM

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