avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Common Brand Problems

Overcoming Common Brand Problems – 37

by

Overcoming Common Brand Problems

As we record the 40 Most Common Brand Problems we see one few marketers will ever avoid…

Common Brand Problem Number 37: Well thought-out marketing decisions are second guessed by non-marketers who think marketing is a matter of opinion rather than an art and a science in which experience matters

Analysis: When people without marketing experience, insight, or appreciation are in positions to evaluate, review, and approve marketing decisions, the common result is ineffective marketing.

Key Point: Most marketers would never claim to know how to perform surgery, write a legal brief, design software, or reconcile journal entries. Yet many doctors, lawyers, engineers, accountants, and others think they can produce a better ad or develop a better marketing campaign. Just because marketing seems less than “black and white” and isn’t always measurable on a quarterly basis doesn’t mean that relevant experience doesn’t count.

Click here to explore the other most common brand problems in our countdown.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Recommend this story

Subscribe, Follow and Stay Connected to BSI

Submit

1 Comment

Chris on August 30th, 2007 said

I agree, stick to what you know!

Chris

Leave a Reply

Submit your comment