arrow2 Comments
  1. Lifesperspective
    Jul 02 - 4:57 am

    Thanks for the concise info, which I believe works for many businesses and not just restaurants, except perhaps the part on sensory experience. However, I don’t quite understand the point about what is the greatest value to each of the listed customers. Was it just to provoke thought or was it to drive home a point?

  2. Brad VanAuken
    Jul 10 - 12:33 am

    Thanks for your thoughts…

    Restaurants have hugely different customer groups with very different need sets. How a restaurant might please one type of customer is entirely different than how it might please another one. Some people are in a hurry while others don’t want to feel rushed. Some find it friendly to interact with the wait staff. Others find it annoying. Some want huge portions. Others want beautiful presentation. My point here is that it is extremely
    important to know who your customers are because they don’t all want the same things.

    We offer an educational workshop for restaurateurs that covers
    this topic in much greater depth.


Leave a Reply

Contact The Blake Project & Branding Strategy Insider - 888.706.5489 -
Mobile Theme