"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand.
It is truth."
- Harry Beckwith
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Derrick Daye
Managing Partner
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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Recognition
« The Value of Publicity | Main | BrandingWire: Estes Park »
July 08, 2007
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Listed below are links to weblogs that reference Brand Quote - July 8:
» De waarheid over branding from Amazing Minds Weblog
It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand.
It is truth.
Harry Beckwith
Via Branding Strategy Insider
Bedankt voor je bezoek aan de weblog van Amazing Minds. Als je hier nog niet eerder bent geweest en ... [Read More]
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