•Develop and execute brand plans, including brand marketing plans
•Build brand awareness
•Position the brand for sustainable competitive advantage
•Transform the organization’s leadership team into brand champions
•Transform all employees into brand champions
•Measure and actively mange your brand’s equity
•Legally protect the brand
•Know your customer and evolve with their needs and desires
•Always keep the brand customer focused
•Develop and execute brand loyalty programs
•Actively manage the brand’s identity, including enforcement of its guidelines and standards
•Design and implement plans to create an emotional connection between your brand and its customers
Sponsored By: Harvard Business School Press
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About The Authors
Derrick Daye
Managing Partner
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
Call The Blake Project - here's my cell:
813.842.2260
Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
Recent Posts
- What Brands Must Do To Succeed
- When Your Brand Name Is Damaged
- Brand Marketing's New Reality
- The Brand Licensing Workshop
- Exploring The Value Of Sub Brands
- Consumers Desire Authenticity In Advertising
- Building Brands With Sound
- Brand Positioning For Multiple Target Audiences
- Building Brands With The Guilt Strategy
- HP Brand Was Slipping Before Hurd Ouster
Categories
- ?Branding Bag?
- Ad Industry Icons
- Advertising
- Brad VanAuken
- Brand Accessibility
- Brand Aid
- Brand Architecture
- Brand Definitions
- Brand Differentiation
- Brand Education
- Brand Equity
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- Brand Identity
- Brand Imagery
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- Brand Licensing
- Brand Loyalty
- Brand Management
- Brand Marketing
- Brand Positioning
- Brand Promise
- Brand Protection
- Brand Recall
- Brand Research
- Brand Sponsorships
- Brand Spotlight
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- Brand Value & Pricing
- Brand Watch
- Branding & Leadership
- Branding & Retail
- Branding and Colors
- Branding and Cultural Differences
- Branding and Social Media
- Branding and Social Responsibility
- Branding Basics
- Branding Ideas
- Branding Rally
- Branding Snapshot
- Branding Trends
- Branding: Just Ask...
- BrandingWire
- BrandQuotes
- Building Emotional Connections
- Building Winning Brands
- Business & Branding: What if?
- Business to Business (B2B)
- Business to Consumer (B2C)
- Change the Voice in Your Head
- Chief Marketing Officer
- Common Brand Problems
- Corporate Branding
- Customer Insight
- Customer Touchpoint Management
- Derrick Daye
- Did You Know?
- Endorsements
- Future Of Branding
- Global Branding
- Great Moments
- Ideation and Creative Problem Solving
- Industry Issues
- Internal Brand Building
- Jack Trout
- Laws of Marketing
- Licensing
- Line Extension
- Luxury Branding
- Mark Ritson
- Market Research
- Marketers For Charity
- Marketing
- Marketing and China
- Marketing To Women
- Martin Lindstrom
- Naming
- Neuromarketing
- Opinion
- Personal Branding
- Place Branding
- Product Placement
- Public Relations & Branding
- Re-Branding
- Recession Marketing
- Sensory Branding
- Slogans/Taglines/Jingles
- Small Business Branding
- Steve Rivkin
- Top 100 Brands
- University Branding
- Word of Mouth
Top Posts
Recognition
« Building Winning Brands - 14 of 16 | Main | Branding: Just Ask »
June 08, 2007
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Featured Reading
BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
2010 Brand Education Seminars
The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download 2008BrandEducation.pdf (675.2K)
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Blog Roll
Top Ten
- Benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
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