Taglines And Brand Associations
June 30, 20071 min
What brands are associated with these taglines?
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June 2007 - Branding Strategy Insider
EquiTrend Brand Leaders
June 29, 20073 min
This week Harris Interactive released the 2007 results from EquiTrend, a renowned annual brand equity study that measures and compares over 1,000 brands across 39 categories.
Building Winning Brands – 15 Of 16
June 28, 20071 min
The Fifteenth most important thing to know about building winning brands is your brand must stand for something.
Brand Building: Resisting ‘Sameness’
June 27, 20073 min
Ever heard of a brand that rejects customers? Probably not. Brands are uniformly desperate to attract them. So why would a brand take the opposite approach?
Drucker Wisdom: Leadership And The CEO
June 26, 20077 min
Successful leaders don’t start out asking, “What do I want to do?” They ask, “What needs to be done?” Then they ask, “Of those things that would make a difference, which are right for me?” They don’t tackle things they aren’t good at.