Branding Snapshot – May 6

Derrick DayeMay 6, 20072 min

There will come a time when you believe everything is finished. That will be the beginning.  – Louis L’Amour

It seemed like those words rang especially true this week with beginnings at every turn. Including the entrance of the Month of May where Seth Godin took the baton from Jack Trout as our featured co-author for Marketers For Charity. Here on Branding Strategy Insider the week was anchored by these thoughts…

Jack on the Law Of Perception
There is no objective reality. There are no facts, no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.

Seth on why Small is the New Big
Big mattered. And then small happened.

Brad on Overcoming Common Brand Problems
The marketplace is too competitive to make this mistake.

Martin on Religion as an Inspiration for Brands
Whether we love it, or hate it, the world of branding is becoming increasingly inspired by the world of religion. Religion offers a powerful roadmap for how branding can evolve over the years to come.

Comment(s) of the Week
Goes to Rahul Chawda on how Small is the New Big in India

Elsewhere…

The Delta Airlines brand: Out of bankruptcy with a new brand identity
What’s in store for the Paris Hilton Brand?
Branding: A look at Perception and Visualization

Onto more beginnings…

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Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education

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