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    Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

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« Branding Commodities | Main | Branding Snapshot - April 29 »

April 28, 2007

Branding Trivia

We don't have extra time, but we'll always make some for branding trivia...

•Coca-Cola was originally green.
•Iceland consumes more Coca-Cola per capita than any other nation.
•A can of Diet Coke will float in water while a can of regular Coke sinks.
•7% of Americans eat McDonalds each day.
•Colgate faced a significant obstacle marketing toothpaste in Spanish speaking countries. Colgate translates into the command "go hang yourself."
•All hospitals in Singapore use Pampers diapers.
•Levi Strauss first intended to sell his denim material to the miners who were searching for gold in 1850, in order to make tents and covers for their wagons.
•The wristwatch was invented in 1904 by Louis Cartier
•Ben and Jerry's send the waste from making ice cream to local pig farmers to use as feed. Pigs love the stuff, except for one flavor: Mint Oreo.
•The Ramses brand condom is named after the great pharaoh Ramses II who fathered over 160 children.
•American Airlines saved $40,000 in 1987 by eliminating one olive from each
salad served in first-class.
•When KFC first translated its advertising slogan "finger lickin' good" into Chinese, it came out as "eat your fingers off."
•In 1921 advertising manager Sam Gale of General Mills created fictional spokeswoman Betty Crocker so that correspondence to housewives could be sent with her signature.
•Pepsi spent a lot of money on an advertising campaign in China with the slogan “Pepsi gives you life” – unfortunately, it was translated as “Pepsi brings your ancestors back from the grave.”
•Over 275 different PEZ heads have been designed, with some 48 models on the market at any one time. The most popular dispensers of all-time are the Mickey Mouse and Santa Claus models.
•Inventor Joshua L. Cowen, created the first battery, which spawned American Eveready. He also created Lionel trains.

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