arrow1 Comment
  1. Jeannine
    Apr 10 - 11:07 am

    Hum…very interesting post. I really enjoyed it. As a new marketer for a large university, it is really interesting to learn there are so many brands. Similar to GM, universities have brands within brands. They might have the college of business, the college of education, the college of engineering, and so on, but they are all members of one governing body, the University of XYZ.

    Then to make matters worse you find mini- brands within the each college…everyone all fighting for recognition. Thanks to your GM example I now know that I need a direction strategy not a solution strategy. Thanks.

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