“If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it the third time - a tremendous whack.” – Winston Churchill
Was Winston talking to marketers when he said this? Probably not, but I think we’ve followed his wisdom and hit a few points this week on Branding Strategy Insider. I know I've discovered many well-made points around the blogosphere. Looking back…
Martin on Building Brands & Building Traffic
What's more important: the chicken or the egg? Both. Far too many brand builders believe traffic is secondary to site development. Wrong. Unless you have an unlimited budget, you can't afford not to think creatively.
Jack on Trouble and the CEO
Jack Welch types are an anomaly, as today's new CEO has no chance to match Welch's longevity. That's because a CEO probably faces no more difficult a task than attempting to transform a core business threatened by a new technology.
Brad on Building Winning Brands
One of the most difficult tasks in brand management is transforming the organization from one that does not understand the scope or importance of brand management to one that embraces and actively builds the brand as a critically important source of sustainable competitive advantage. Key to this transformation is the organization’s brand promise.
Jack on the Law Of Division
Instead of understanding this concept of division, many corporate leaders hold the naive belief that categories are combining. "Convergence," "synergy" and its kissing cousin "the corporate alliance" are the buzzwords in the boardrooms of America. The fact is categories are dividing, not combining.
Elsewhere…
A thanks to the good people at Six Apart for selecting Branding Strategy Insider as TypePad's Featured Weblog for April 25th.
More worthwhile reading:
Name Wire
Marketing Blogger Portal
Lastly, will blogs be the Death of News?
Next week, more points to whack…
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