Branding Snapshot – April 1

Derrick DayeApril 1, 20072 min

“All men by nature desire knowledge” – Aristotle

This was not the week to dispute Aristotle. On BSI the days were shaped by…

Martin on Smashing Your Brand
Remove your logo, and what do you have left? This is a very important question because a brand is so much bigger than its logo. Are the remaining components easily identifiable as yours? If not, it’s time to Smash Your Brand.

Can your brand survive being smashed?

Simon on The 10 New Rules of Branding
1) Brands that influence culture sell more.
Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you become part of the lexicon of life.

How will the 9 other rules influence the way you think about branding?

Brad on Building Winning Brands
Brands must exhibit admirable human qualities.

Who does this well? Who is failing? Who has failed?

Kevin on why Love is Alive
No one dictates to consumers now. Power left manufacturers in the 80s, swept through media in the 90s, visited retailers and – propelled by technology – has rocketed into the hands of consumers today.

What opportunities has this shift created for marketers? What’s love got to do with it?

Branding Rally in Progress
Join the group as we continue to discuss all dimensions of Place Branding in our efforts to help shape Windsor, Ontario, Canada’s brand.

Elsewhere…

We are flattered to be listed among some of the best marketing blogs in what seems to be Joe Jaffe’s First Annual Most Valuable Blogs Tournament. There are 32 blogs to discover from very talented people.

The cut to the ‘Sweet 16’ happens later today. And no, we’re not too proud to ask for your vote – Please vote for Branding Strategy Insider.

Other Notes…

We like the blog Selfish Giving

Are you prepared to fully leverage the Internet if faced with a public relations crisis?

Much more in the week ahead. Welcome to April 2007.

2 comments

  • Joe

    April 1, 2007 at 7:44 pm

    Guys, thanks for mentioning my blog, Selfish Giving. I recently found yours and am really learning a lot. Loved your 10 rules of branding. Joe.

  • Roger von Oech

    April 1, 2007 at 10:02 pm

    Hi Derrick,

    Thanks for the classy comment on Jaffe’s site. It seems like a fun contest — and it’s bringing visibility to some of the smaller sites like ours.

    Best wishes to you, your partners, and your many readers!

    Roger von Oech

Comments are closed.

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