Brand Quote - April 21
"Products are made in factories. Brands are created in the mind.”
– Walter Landor, Landor Associates
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Derrick Daye
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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« Overcoming Common Brand Problems - 30 | Main | Branding Snapshot - April 22 »
April 21, 2007
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I can't believe what Landor did with the identity for Italy:
http://www.davidairey.com/blog/not-it-my-name/
Posted by: David Airey :: Creative Design :: | April 21, 2007 at 05:05 PM
David,
Thanks for your thoughts. Landor is also under scrutiny for its work with the City of Baltimore, Maryland, USA.
These assignments are very complex. We're talking in depth about the Place Branding process here:
http://www.brandingstrategyinsider.com/2007/03/branding_rally_.html#more
Derrick
Posted by: Derrick Daye | April 22, 2007 at 07:13 PM