How to Get the News Media to Cover Your Story : Branding Strategy Insider

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Derrick Daye
Managing Partner
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.

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« Overcoming Common Brand Problems - 27 | Main | The Lovemarks Effect in Food & Beverage »

March 11, 2007

How to Get the News Media to Cover Your Story

Stories have a better chance of being covered if they:

•Tie into what people are talking about today
•Add to discussions on current “hot” issues or topics
•Reference prominent people, places or things
•Have visual impact
•Are dramatic
•Are unexpected, controversial or outrageous
•Directly impact a publication’s readership
•Directly impact a station's audience
•Have “human interest”
•Educate or entertain
•Have a “local” angle
•Tie into a holiday or special occasion
•Represent a significant milestone or a major honor
•Are introduced on a 'slow' news day
•Are introduced to news directors and news staff through
established relationship channels

Posted by Derrick Daye in ?Branding Bag?, Derrick Daye | Permalink

Technorati Tags: News Coverage, Public Relations

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