"If you can, be first. If you can't be first, create a new category in which you can be first."
- Al Ries & Jack Trout
Search
About The Authors
Derrick Daye
Managing Partner
Email Derrick
Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
Call The Blake Project - here's my cell:
813.842.2260
Brad VanAuken
Chief Brand Strategist
Email Brad
Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
Recent Posts
- Brand Tagline Requirements
- Brand Positioning With Consumer Research
- Discount Voucher Sites: Threat To Brand Value?
- A Challenged Marketplace: Opportunity For Brands
- Brand Threat: The Out-Of-Touch CEO
- Brand Management: Process And Responsibilities
- Brand Audit: Guardian Of Brand Health
- Brands Live In The Mind
- Consumer Behavior: From Trading Up To Trading Off
- Achieving Brand Success In Developing Markets
Categories
- ?Branding Bag?
- Ad Industry Icons
- Advertising
- Brad VanAuken
- Brand Accessibility
- Brand Aid
- Brand Architecture
- Brand Audit
- Brand Building
- Brand Consulting
- Brand Definitions
- Brand Differentiation
- Brand Education
- Brand Education Workshops
- Brand Equity
- Brand Essence
- Brand Extension
- Brand Ideals
- Brand Identity
- Brand Imagery
- Brand Insistence
- Brand Licensing
- Brand Loyalty
- Brand Management
- Brand Marketing
- Brand Perceptions
- Brand Positioning
- Brand Promise
- Brand Protection
- Brand Recall
- Brand Research
- Brand Sponsorships
- Brand Spotlight
- Brand Strategy
- Brand Strategy Workshops
- Brand Value & Pricing
- Brand Values Alignment
- Brand Watch
- Branding & Leadership
- Branding & Retail
- Branding and China
- Branding and Colors
- Branding and Cultural Differences
- Branding and Social Media
- Branding and Social Responsibility
- Branding Basics
- Branding Ideas
- Branding Rally
- Branding Snapshot
- Branding Trends
- Branding: Just Ask...
- BrandingWire
- BrandQuotes
- Brands and Discounts
- Building Emotional Connections
- Building Winning Brands
- Business & Branding: What if?
- Business to Business (B2B)
- Business to Consumer (B2C)
- Change the Voice in Your Head
- Chief Marketing Officer
- Common Brand Problems
- Corporate Branding
- Customer Insight
- Customer Touchpoint Management
- Derrick Daye
- Did You Know?
- Endorsements
- Future Of Branding
- Global Branding
- Great Moments
- Ideation and Creative Problem Solving
- Industry Issues
- Internal Brand Building
- Jack Trout
- Laws of Marketing
- Licensing
- Line Extension
- Luxury Branding
- Mark Ritson
- Market Research
- Marketers For Charity
- Marketing
- Marketing and China
- Marketing To Women
- Martin Lindstrom
- Naming
- Neuromarketing
- Opinion
- Personal Branding
- Pete Canalichio
- Place Branding
- Product Placement
- Public Relations & Branding
- Re-Branding
- Recession Marketing
- Sensory Branding
- Slogans/Taglines/Jingles
- Small Business Branding
- Steve Rivkin
- Top 100 Brands
- University Branding
- Value Creation
- Word of Mouth
Recognition
« 2007 Digital Outlook Report | Main | Branding Snapshot - March 18 »
March 17, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b74a69e200d8342ede3253ef
Listed below are links to weblogs that reference Brand Quote - March 17:
» An Direct Hit Brand Quote from Nuts and Bolts of Brand
The Blake Project reminds us of a fabulous quote from branding gurus Al Ries and Jack Trout:
If you can, be first. If you cant be first, create a new category in which you can be first.
If you find youre lagging behind mor... [Read More]
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Partners
Prefer email to a blog?
- Sign up below and we'll send new posts to your email inbox. We'll never spam, sell or trade your address.
BSI on your Blog
- Our Feed In A Widget
Featured Reading
BRAND AID:An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. Order Brad's Best-Seller Here.
2011 Brand Education Seminars
The Blake Project offers comprehensive seminars on many key branding topics. They are designed to educate and empower executives, brand managers and marketing professionals to release the full potential of their brands. Download Brand Education Topics.pdf (675.2K)
Subscribe to the Brand Management Newsletter
A leading source for brand management insight, strategy and advice for marketing oriented leaders and professionals.
Marketers Seeking Employment
Free Downloads
Follow BSI
Blog Roll
Top Ten
- Benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
Local Guides
All Local Guides
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Comments