Brand Quote - January 10
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Derrick Daye
Managing Partner
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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Recognition
« Building a Global Brand | Main | Assessing Brand Imagery through Qualitative Research »
January 10, 2007
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Top Ten
- Benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
Great stuff guys! I enjoy reading your blog and appreciate the insight and thought stimulating posts.
Roger
Posted by: Roger Bauer | January 10, 2007 at 12:54 AM
Thanks Roger. It's nice to see we're in such good company. Derrick
Posted by: Derrick Daye | January 12, 2007 at 12:45 PM