Overcoming Common Brand Problems – 11
Like Number 10, Number 11 of the 40 Most Common Brand Problems manifests itself in the offices and hallways of the organization. Have you experienced number 11?
NEW THINKING
Like Number 10, Number 11 of the 40 Most Common Brand Problems manifests itself in the offices and hallways of the organization. Have you experienced number 11?
Marketers can get into trouble when they introduce their products to new countries if they don’t pay close attention to cultural differences.
It always fascinates me to see product, service and marketing innovations emerge that bolster our ability to get the embrace we seek from consumers.
One of the five drivers of customer brand insistence is “value.” While value is comprised of more than just price (benefit bundle, perceived quality, etc.), it’s important to understand pricing to deliver a strong brand value. Following are some concepts that you may find useful as you determine pricing for your brand’s products and services.
We're at number 10 of our countdown of the 40 Most Common Brand Problems. Sometimes the marketing manager is part of the problem...