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Derrick Daye
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Derrick has spent the past 18 years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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« Overcoming Common Brand Problems - 11 | Main | Attention Auto Dealers: Change the Voice in Your Head »
November 25, 2006
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Listed below are links to weblogs that reference Brand Quote - November 25:
» Is old-style advertising even an option? from alex on Business Quests
There's an interesting quote of the founder of GeekSquad here that more or less defines advertising as a tax paid by companies whose products are unremarkable. This is perhaps the shortest assessment of the true nature of a practice that [Read More]
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- Benefits of Building Strong Brands
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Splendid! Today "seen on TV" is no longer a proof of quality and I recently read somewhere that it takes 127 exposures of a consumer to advertising fr the consumer to be as impacted in his behavior as he would have been seeing just one ad 30 years ago... That speaks volumes about the tremendous changes in the way products and services ought to be marketed today if one is interested in getting a decent ROI out of the budget invested.
Posted by: alex Papanastassiou | November 28, 2006 at 03:55 PM
The Geek Squad are a great example of a brand-led business, where the brand idea is injected into every bit of the experience. I have just posted on the speech Robert Stephens did at the Marketing Society Conference:
http://wheresthesausage.typepad.com/my_weblog/2006/11/advertising_a_t.html
Posted by: David Taylor (from Where'sTheSausage) | November 28, 2006 at 04:26 PM
"Advertising is a tax of previous BAD advertising".
Posted by: Hero | December 02, 2006 at 07:01 PM