The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage.
What if Wal*Mart's strategy was to partner with the community?
•Aligning it's approach and product offerings with the needs of the community (Selectively selling products that do not threaten Mom & Pops)
•Moving into existing small-town infrastructure – being 'one' with main street
•Using local banks to support the local economy as opposed to wiring all funds back to Bentonville
•Sharing access to its resources to help support non-competing small business
•Leading the way in preserving small-town America (A cause that would help transform some of its biggest critics into advocates)
Sponsored By: Brand Aid