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  1. Anonymous
    Feb 01 - 1:25 pm

    Branding Strategy Insider: Top Reasons to Reposition a Brand

    Brand repositioning is necessary when one or more of the following conditions exist…

  2. Anupam Banerjee
    Dec 01 - 6:30 am

    Look at this –

    8 reasons for repositioning:

    -Increasing relevance to the consumer
    -Increasing occasions for use
    -Making the brand serious
    -Falling sales
    -Bringing in new customers
    -Making the brand contemporary
    -Differentiate from other brands
    -Changed market conditions.

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