Chief brand champions will be more effective if they exhibit the following personal characteristics:
- Curious
- Well rounded
- Intuitive
- Visionary
- “Big picture” thinker
- Strong customer knowledge
- Strong business knowledge
- Assertive
- Disciplined
- Tenacious
- Resilient
- Passionate
- Able to simplify the complex
- Able to translate brand concepts into something relevant for non-marketers
- Storytelling ability
- Teaching ability
- Likable personality
These qualities seem to imply three roles: (1) vision crafter, (2) teacher/evangelist and (3) standards enforcer.
The Blake Project Can Help: Accelerate B2C and B2B Brand Growth Through Powerful Emotional Connections
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
