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Derrick Daye
Managing Partner
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Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
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Brad VanAuken
Chief Brand Strategist
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Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. A much sought after consultant and speaker, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
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- Time For Brand Marketers To Lead A Comeback
- When To Reposition Your Brand
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- Logo Design Requirements
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Recognition
« History Of Branding | Main | Strong Brands Require Vision »
August 15, 2006
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- Benefits of Building Strong Brands
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- Additional leverage with vendors and retailers (for manufacturers)
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- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
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