The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Marketing

Brand Marketing In The Age Of Abundance

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Brand Marketing In The Age Of Abundance

In their sprint to force demand for their products, conventional marketers seem to forget one thing about this new reality: information is abundant. Even physical goods and intellectual property are free. Paul Mason, journalist for the Guardian, explains it this way:

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Brand Architecture

Sound Brand Architecture Requires Killing The Weak

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Sound Brand Architecture Requires Killing The Weak

A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business.

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Brand Management

Authenticity Governs Brands In A Post-Trust World

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authenticity-governs-brands-in-a-post-trust-world

If you read any self-help books on how to be productive, efficient and excel in the last 50 years there are always three main themes within such books. They go like this:

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Advertising

Keys To Improving Client-Agency Relationships

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Keys To Improving Brand-Agency Relationships

Great brands, like great art, aren’t created in a vacuum. They require a collaborative effort between people usually sitting across from each other, on opposite sides of the table: agencies and clients.

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Brand Strategy

15 Ways Brands Can Deliver More Value

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15 Ways Brands Can Deliver More Value

We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.

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