The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Culture

How Brand Culture Drives Brand Dominance

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How Brand Culture Drives Brand Dominance

“Every decision is a prediction.”  ~ W. Edward Deming

Brand strategist’s think about the future because its their job to figure out what their organization ought to be doing today that will most likely result in achieving desired business (sales, margin and profit) goals and brand positioning goals tomorrow.

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Brand Growth

Can Pokémon GO Drive Growth For Brands?

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Can Pokémon GO Drive Growth For Brands?

Unless you have young children, you probably hadn’t heard from Pokémon for a while, but that all changed with the buzz surrounding Pokémon GO, a mobile game that uses GPS to engage fans to play the game out in the real world.

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Brand Strategy

Building A Cult Status Brand Without The Basics

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Building A Cult Status Brand Without The Basics

Last week on Branding Strategy Insider we explored How the Fox News brand reached cult status and we looked at how this media giant did several crucial things right to become the most profitable cable news outlet on Television.

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Brand Protection

The Two Rules Of Brand Protection

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2 Rules Of Brand Protection

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.

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Brand Loyalty

Brand Loyalty Versus Brand Convenience

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Brand Loyalty Versus Brand Convenience

Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.

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