The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Architecture

Parent Brand Sub-Brand Relationships

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Brand Architecture - Parent Brand Sub-Brand Relationships

Parents and children have special relationships, be they people or brands. From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.” It is the originator and owner of what usually becomes the “family of brands,” with each family member dedicated to reaching and fulfilling a specific opportunity or need in the marketplace.

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Brand Management

The End Of Brand Maintenance

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 The End Of Brand Maintenance

It’s tempting when your brand is trending to believe that the hard work is done. When in fact, it may just be beginning.

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Brand Strategy

Rise Of The First Responder Brands

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Rise Of The First Responder Brands

Louisiana Governor John Bel Edwards made an interesting observation in light of the devastating flood that has savaged his state. Because the storm lacked a name or “a brand,” it is difficult for the news media and public at large to pay attention to it.

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Branding Trends

10 Disruptive Marketing Trends

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10 Disruptive Marketing Trends Shaping Brand Leadership

Ten disruptive marketing trends that will shape the future of brand leadership.

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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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