The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Storytelling

How Brands Create Infectious Communication

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How Brands Create Infectious Communication

Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

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Brand Marketing

On Brand Assets Propel Anheuser-Busch

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On Brand Assets Propel Anheuser-Busch

How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light. Let’s take an in depth look into the rebranding of an American icon.

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Industry Issues

The Murky World Of Media Agency Kickbacks

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The Murky World Of Media Agency Kickbacks

Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to discuss the topic of transparency. As he rose there was little anticipation of what was to come.

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Brand Growth

How Brand Assets Drive Brand Growth

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How Brand Assets Drive Brand Growth

How can you accelerate your brand’s growth by identifying the elements in your brand identity that are distinctive and relevant brand assets? Let’s explore.

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Big Data

How Brands Win With Big Personalization

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How Brands Win With Big Personalization

In his book The Paradox of Choice Barry Schwartz has shown that an excess of choice for the consumer usually has a negative impact on sales results.

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