The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Strategy

The Future Is Reserved For Brands Who Can Stop

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The Future Is Reserved For Brands Who Can Stop

A critical question for leaders is, “When do you stop pouring resources into things that have achieved their purpose?”

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Brand Marketing

Experts And Insiders: Marketing’s Worst Enemy?

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Experts And Insiders: Marketing’s Worst Enemy?

There is no real cause for failure in this new world of marketing. There are only things we can learn.

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Brand Purpose

How Brand Purpose Propels Brand Profits

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How Brand Purpose Propels Brand Profits

We’ve all been in those meetings. The subject of the company’s brand purpose comes up and the C-level executives around the table roll their eyes or become fidgety.

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Brand Management

Brands Get What They Deserve

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Brands Get What They Deserve

Every brand decision is a negotiation between what has worked to date and what is required to succeed going forward.

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Brand Marketing

Brand Marketing In The Age Of Abundance

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Brand Marketing In The Age Of Abundance

In their sprint to force demand for their products, conventional marketers seem to forget one thing about this new reality: information is abundant. Even physical goods and intellectual property are free. Paul Mason, journalist for the Guardian, explains it this way:

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