The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals build strong brands. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Branding: Just Ask...

How To Use Story To Evolve A Poultry Brand

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How To Use Story To Evolve A Poultry Brand

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Beth a U.S. based Senior Marketing Executive who has this question about evolving a heritage poultry brand.

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Customer Experience

Why Sensitivity Is Behind The Strongest Brands

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Why Sensitivity Is Behind The Strongest Brands

While the business world moves at its greatest pace, brands must remember that the basic expectations of the people it serves are holding steadfast. And that the customer’s experience with your brand will always be shaped by the driving power of human needs.

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Brand Management

Brands Must Replace Friction With Empowerment

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Brands Must Replace Friction With Empowerment

Friction is the difference between the way things are and the way they should be. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do.

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Big Data

Fortune Favors The Brands With The Right Data

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Fortune Favors The Brands With The Data

Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies.

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Brand Strategy

Brand Strategy Before Business Strategy

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Brand Strategy Before Business Strategy

Until a few years ago, my answer to the common question on how business strategy and branding strategy are related was that the business strategy comes first, because that is a ‘long term plan of action designed to achieve a particular goal or set of goals or objectives’.

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