The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Luxury Branding

How Growth Creates Problems For Luxury Brands

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How Growth Creates Problems For Luxury Brands

Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.

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Brand Management

Brands Defy Soft Economies Via Increased Adspend

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Brands Defy Soft Economies With Increased Aspend

In uncertain economic times, how should brands respond in regards to adspend? Slow down or accelerate?

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Customer Experience

8 Keys To Innovating The Brand Experience

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8 Keys To Innovating The Brand Experience

The digital world and the ‘internet of things’ have transformed how we experience the promises that brands make.

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Brand Strategy

5 Gaps Between Brand Strategy Theory And Practice

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5 Gaps Between Brand Strategy Theory And Practice

As marketers we come close to taking brands for granted. But while most now get the theory, the practice of brand-building is not as simple as many would like to believe.

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Brand Strategy

10 Uniquely Powerful Brand Strategy Concepts

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10 Uniquely Powerful Brand Strategy Concepts

There are no shortcuts to building successful brands but there are many pathways. Today, ten you may not have considered.

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