The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Advertising

4 Trends Advertising Agencies Missed

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4 Trends Advertising Agencies Missed

Don Draper does not exist in the new world of marketing. What exactly does this new world look like?

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Brand Management

6 Insights For Brand Transformation And Change

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6 Insights For Brand Transformation And Change

In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.

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Brand Management

4 Blind Spots That Jeopardize Brand Relevance

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4 Blind Spots That Jeopardize Brand Relevance

There have been several recent polls in 2016 stating that public opinion doesn’t trust the media anymore.

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Chief Marketing Officer

The Life And Times Of Today’s CMO

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The Life And Times Of Today's CMO

In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.

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Brand Management

A Future Without Human Marketers?

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A Future Without Human Marketers?

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said the author, that this dependence on machines was not going to a good place.

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