The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Loyalty

Brand Loyalty Versus Brand Convenience

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Brand Loyalty Versus Brand Convenience

Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.

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Building Emotional Connections

7 Insights For Emotional Branding

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7 Insights For Emotional Branding Advantage

Centuries ago it was Plato who first observed that human behavior flows from three main sources: desire, emotion, and knowledge. His words remind marketers today that all is won or lost in the mind.

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Brand Equity

How Price Reductions Impact Brand Equity

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How Price Reductions Impact Brand Equity

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Laura, a VP of Marketing from Atlanta, Georgia who asks this question about pricing strategy.

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Brand Strategy

How The FOX News Brand Reached Cult Status

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How The FOX News Brand Reached Cult Status

For marketers, customer loyalty has always been considered the ultimate goal. To reach it, one must first follow the “marketing funnel” by creating awareness for their products or services, stimulating trial, incentivizing repeat purchase, and, over time, maintaining a loyal customer base.

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Brand Storytelling

3 Drivers Of Brand Choice

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 3 Drivers Of Brand Choice

Consumers look to purchase products and brands that are relevant to their needs. Self evident. But the ways in which they make choices are much more complex than quality or availability because they are so much more human.

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