The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Strategy

Rise Of The First Responder Brands

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Rise Of The First Responder Brands

Louisiana Governor John Bel Edwards made an interesting observation in light of the devastating flood that has savaged his state. Because the storm lacked a name or “a brand,” it is difficult for the news media and public at large to pay attention to it.

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Branding Trends

10 Disruptive Marketing Trends

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10 Disruptive Marketing Trends Shaping Brand Leadership

Ten disruptive marketing trends that will shape the future of brand leadership.

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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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Endorsements

How To Evaluate Celebrity Brand Endorsements

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How To Evaluate Celebrity Brand Endorsements

One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and often the easiest and most compelling way is to have someone famous eat, wear, drive, walk in or just say something nice about your brand.

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Brand Promise

Shifting Your Brand Promise

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Shifting Your Brand Promise

Great products sell themselves. No they don’t. But equally, people don’t just buy brands because they’re brands either.

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